In 2011, the global water market is forecast to have a value of $86,421.2 million (A$105.4 billion), or 174,286.6 million liters, an increase of 51% since 2006.
An effective water filter for a family of four can be put in place for $25. For the revenue from 1 months’ sale of bottled water, no one on this planet would have to drink contaminated water.
An estimated 50 billion bottles of water are consumed per annum in the US and around 200 billion bottles globally. It is estimated that less than one quarter are recycled.
The Goethe University at Frankfurt found that a high percentage of the bottled water, contained in plastic containers were polluted with estrogenic chemicals.
In another study comparing 25 different bottled waters, most of the samples resulted exceeding the contaminant level set by the U.S. Environmental Protection Agency (EPA) for mercury, thallium, and thorium.
Typically 90 percent or more of the cost paid by bottled water consumers goes to things other than the water itself—bottling, packaging, shipping, marketing, retailing, other expenses, and profit.
In a study with 57 bottled water samples and tap water samples, all of the tap water samples had a bacterial content under 3 CFUs/mL. 15 water bottle samples containing 6-4900 CFUs/mL.
The Showtime series Penn & Teller: Bullshit! demonstrated, in a 2007 episode, that in a controlled setting, diners could not discern between bottled water and water from a garden hose behind the restaurant.
Source: Wikipedia article “Bottled Water”
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