article in Streetinsider.com:
The 2010 Lilith Tour and Nalgene Team-up to Reduce Bottled Water Waste At 2010 Summer Concert Series
Nalgene chosen as Lilith’s exclusive, BPA-free reusable bottle partner
Rochester, NY (Vocus) June 25, 2010 -- After nearly a ten-year hiatus, Lilith Fairreturns this summer, casting a spotlight on celebrating women in music and protecting the planet. To mitigate the tour’s carbon footprint, Lilith has partnered with Nalgene as the exclusive reusable water bottle partner. As a result, concert attendees will have the opportunity to choose reusable water bottles in place of wasteful bottled water.
Over the years, summer concert tours have become synonymous with waste. Bottled water, paper plates and individual-sized packaging are a throwaway reality at outdoor festivals. In 2010, Lilith commits to minimizing the tour’s carbon footprint by partnering with companies like Nalgene, and Reverb, a company that provides turn-key greening programs for artists' tours while conducting grassroots outreach and education with music fans everywhere.
During the summer concert series, Nalgene will offer fans limited-edition Lilith Tour bottles at each of the thirty-plus tour stops. Commemorative Lilith Tour bottles will be available in Nalgene’s 32 oz. Wide-Mouth, 16 oz. Narrow-Mouth and On-the-Go (OTG) styles. Concertgoers can purchase bottles on-site for $15 and refill throughout the day at free “hydration stations” conveniently located at each concert venue. Additionally, fans who are unable to attend the concert this summer can purchase limited edition Lilith Tour Nalgene bottles at www.Nalgene-Outdoor.com while supplies last.
“Our goal in partnering with Nalgene is to reduce the waste produced by single-serve bottled water during our tour this summer – it’s a simple, small change that everyone can take part in, and one that truly makes a difference“ said Seth Freed, Sr. Director of Sponsorships for Lilith. “We hope that Lilith fans will join in the spirit of this unique partnership by purchasing a commemorative Lilith Tour Nalgene bottle to use at concert refilling stations, and in their every day lives afterwards.”
Over the years, Nalgene has emphasized the importance of using reusable water bottles in place of bottled water through its FilterForGood partnership with Brita. Through the FilterForGood partnership, Nalgene and Brita have saved millions of bottles from ending up in landfills by asking individuals to take a pledge to reduce waste by choosing a greener combination of reusable water bottles and filtered water.
The 2010 Lilith Tour kicks off on June 27th in Calgary, Canada and continues across Canada and the U.S. through August. For additional information please visit www.LilithFair.com or follow Nalgene and Lilith on twitter at: twitter.com/NalgeneOutdoor and twitter.com/lilithfair.
About Nalgene Outdoor Nalgene, part of Thermo Fisher Scientific, was founded in 1949 as a manufacturer of the first plastic pipette holder and soon expanded its product line to include state-of-the-art polyethylene lab ware. Since then, Nalgene has been the leader in leak-proof, reusable hydration containers, and today offers the largest and most diverse selection of BPA-free reusable containers, including stainless steel. Through its eco-minded campaigns including FilterForGood, Refill not Landfill, and America’s Least Wasteful Cities and its commitment to producing leak-proof and durable products; Nalgene aims to inspire a less wasteful way of life. Nalgene products adhere to strict FDA and ISO manufacturing processes that go above and beyond other reusable container companies’ manufacturing standards. For more information, contact Nalgene Consumer Products or visit our website at www.nalgene-outdoor.com.
Contact: Libba Cox, 617-248-0680, x12 Caroline Budney, 617-248-0680, x15
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Read the full story at http://www.prweb.com/releases/Nalgene/Lilith-fair/prweb4191614.htm.
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